Natural disasters tend to nullify the best efforts of mankind. It is as though there are forces at work that are contemptuous of our proud achievements. Who has not read of or seen the waters which deluge our towns and cities, jeopardizing lives and culminating in the destruction of the results of endless work in …
Kategori: English Learning
Just Be Yourself
Socially, the handicapped person is often treated as a pariah. Most people hold themselves aloof from normal contact with those who are “different.” This social separation propagates additional feelings of antipathy. If the normal individual would socialize with the handicapped individual, he would learn in a pragmatic way that these are people who happen to …
A Better Way
Why is there any question about the propriety of hiring the physically handicapped? No one understands their needs can condone this attitude. The offering of employment should not be considered largesse. There should be no need to vindicate the hiring of a handicapped person. The only criterion should be what he is capable of doing. …
Doing the Right Thing
The obstacle which frustrate the physically handicapped person who is seeking employment may turn him into the cynic. Too often a prospective employer, which a rather unctuous manner, actually tends to degrade the handicapped by proffering employment that is really beneath him and his abilities. The employer appears to be acting in the benevolent manner, …
It Takes More Than Medicine
If one were to look at the rooster of physical handicaps, one would reach the somber conclusion that the list is a long one. Included would be stunted development of an arm or leg due to a birth anomaly. Others would be the result of a crippling disease which has caused muscles to atrophy. The …
It Seems to Work
Despite the antipathy towards commercials expressed by the viewers, the remarkable success of television commercials in selling products make it manifest that the advertiser had gleaned what the interviewer wants to see and hear from this research interview. This has helped the advertiser delve deeply into what motivates people when they go into the supermarket …
Going to the Source
The wide variety of reasons people have for buying one product rather than another are investigated by the advertising people in order to prepare efficacious commercials. They do not have the slightest qualm about questioning the consumer about personal things in her own domicile. The consumer is requested not to expurgate her answers. Generally, people …
Tricks of the Trade
Some television commercials, trying to break through the ennui built up in the viewer by the plethora of competition, employ humor. Others feature a comely girl as a pretext forgetting the viewer to stay tuned in. At time raucous music, accompanied by some frenetic activities, is designed to preclude the viewer’s loss of attention. The …
You Can’t Help But Watch
The housewife is in a quandary about making a felicitous selection among the array of products. The advertisers must influence the malleable consumer, and often they do it in the most callous ways. Television offers many tangible advantages for reaching the consumer. As a result, the consumer is inundated by commercials. The advertiser knows that …
What’s in a Name
Supermarket now carries their own products to compete with the national brands. Those “house” brands are not in a felicitous position because they cannot be advertised widely. Supermarkets overcome this encumbrance by making these brands less expensive. Many people believe the shibboleth, “You get what you pay for,” and they purchase items on the premise …