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• A Battle for Power

  The Inca emperor derived his prodigious power and authority from the gods. The paramount god was the sun god. It was from him the ruler passed on his prerogative to rule to his most astute son. This nepotism had worked with great efficacy for centuries. The land holdings were immense, there were rich farmlands and …

• What’s in a Name

  Supermarket now carries their own products to compete with the national brands. Those “house” brands are not in a felicitous position because they cannot be advertised widely. Supermarkets overcome this encumbrance by making these brands less expensive. Many people believe the shibboleth, “You get what you pay for,” and they purchase items on the premise …

• In Days Gone By

  The man who best described the now extinct life aboard a steamer on the Mississippi River is mark Twain. Having actually worked aboard the river boats, his writing captures the tranquil or turbulent events of those days. In his book about life on the Mississippi, Twain recalls the idyllic times when man was not in …

• Tulip Fever

  The tulip reached Holland in 1593 and was, at first, looked upon as a curiosity. There soon developed an irrational demand for new species. Specimens were sold at awesomely high prices. In their avarice, speculators bought and sold the same tulip ten times in one day. The entire Dutch population suffered from the craze. There …

• The Enlightened One

  Siddharta exchanged his sumptuous garments for a monk’s yellow robe and went out into the world to do penance for what he considered to be his previous life of sin. First she would clean himself by becoming an ascetic; then he would study Hindu wisdom in order to be prepared to help his suffering people. …