The housewife is in a quandary about making a felicitous selection among the array of products. The advertisers must influence the malleable consumer, and often they do it in the most callous ways. Television offers many tangible advantages for reaching the consumer. As a result, the consumer is inundated by commercials. The advertiser knows that …
Tag: malleable
The Enigma of Fashion
Of all the pressure young people face, the most pernicious is that of fashion. By this is meant the current vogue in dress. The teenagers, who are so glib when they speak of “individuality”, are turned into a homogenous mass by the latest craze in fashion. How can youngster who vehemently resists advice from the …